Guide: Amazon Storefront Stalking to Source Product Leads
A step-by-step guide to put your reverse sourcing routine on steriods.
Welcome back! Today we have another guide on sourcing because, yes—it’s that important. Sourcing is the one activity in your business you should avoid outsourcing for the longest time possible. You have to make sourcing your edge. It’s the activity that brings home the bacon.
Have I hammered that home enough? Great. Let’s get into it.
Quick note on future posts: Next week, we’ll finally release the Keepa guide and then we’ll put it all these methods together in a routine you can use to source.
How storefront stalking works
If you’ve read our previous posts, you know how much we like to emphasize reverse sourcing. This approach is reverse sourcing but with a more narrow scope.
Storefront stalking is the process of analysing a competitor’s products and reverse sourcing them. You pull up their store, look through their products, and then go try to find somewhere to buy those products.
The advantage of storefront stalking over normal reverse sourcing is your competitor has done the legwork of analysing the product and taking the purchase risk for you. Now, you get to confirm how those products have done for them and decide if you’d also like to sell them. And we do this using data, of course.
This method works really well for finding replenishables (products you can source repeatedly) and wholesale products. Not so much for “hot” products with inflated prices because by the time you source it, price will probably have crashed or you missed the sale.
What you’ll need to use this method
To use this method, you’ll need a few of the tools we mentioned in the ‘What FBA Software Do You Actually Need?’ post. Specicially we’d recommend:
Yes, there are other Buy Box analysis tools out there but we specifically like Seller Amp for storefront stalking because of their storefront analysis page.
That’s it. There’s other shiny storefront stalking software out there. We don’t recommend most.
Let’s move on to how to find the right competitors to source.