FBM vs FBA During Q4 and Holiday Season

When to take advantage of FBM and what to keep sending into FBA.

Intro

Happy Cyber Monday! Hopefully ya’ll had a great Thanksgiving (if you’re celebrating in the States) and enjoyed some Black Friday sales.

A timely post here on two common Q4 questions: When do I stop sending inventory in for FBA? What should I FBA vs FBM?

First of all, you should never completely stop sending inventory to FBA. If you just stop sending inventory in for the entire month of December, you shoot yourself in the foot for January because you’ll have no inventory left to sell. Then you’re scrambling to restock and you’re already off to a rocky start for the year. No good.

Instead of thinking of it as FBA or FBM, think of it as simply a much heavier mix of FBM and FBA than you normally would. You’re both stocking up for January at great prices while taking advantage of easy profits on items you wouldn’t normally buy.

In this article, we’ll cover:

• The latest date to send inventory for Christmas sales

• Why FBM is advantageous in Q4

• What inventory you should keep FBA-ing throughout December

Let’s get into it!

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Sidebar: Yesterday we saw an X post of someone with hundreds of FBM orders and three FBA orders. Unless they are an FBM-based business, this person is going to be scrambling for FBA stock at the end of January.

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